"BEER WITH CHINESE CHARACTERISTICS": MARKETING BEER UNDER MAO
نویسندگان
چکیده
منابع مشابه
Aging characteristics of different beer types
Eight commercial beers (3 lager beers, 2 dark ales and 3 high-alcoholic ales) were aged for one year under normal storage conditions, and the changes with time of flavour profile and the concentration of 15 volatile compounds were monitored. The compounds were chosen as markers to evaluate the importance of different reactions in the aging process of each beer type. The development of typical a...
متن کاملBeer Advertising and Marketing Update: Structure, Conduct, and Social Costs
Beer advertising is a topic that has frequently attracted the attention of industrial organization economists. This update reviews major events, data trends, and research for each of three issues: (1) the importance of advertising and product differentiation for structural change in the brewing industry; (2) the manner and extent to which brewers can strategically alter market shares using adve...
متن کاملBeer Sheba
The name of this venerable town means literally “the well of seven.” The Semitic words for “oath” and “swear an oath” are derived from the consonantal root of the number seven, and this etymological relationship is stressed in the biblical explanations of the name Beer-sheba. The name was first given because there Abraham and Abimelech king of Gerar swore an oath of mutual allegiance (Gen. 21:3...
متن کاملBeer Hipsters: Exploring User Mindsets in Online Beer Reviews
Online product rating systems are frequently used to generate recommendation systems to boost sales. However, these systems do not take into account how user reviews are influenced by previous reviews of the same product. We wish to model how users interact with previously posted reviews. Namely, we want to see if there are distinct categories of users who tend to agree with previously posted r...
متن کاملChromatography of Beer
Beer is a popular beverage all over the world. It has been established many times that the moderate consumption of beer exerts favourable influences on human’s health such as nutritional benefits, anti-mutagenic and anti-carcinogenic effects, reduction of cardiovascular diseases, hypolipidemic effect, stimulation of immune system, anti-osteoporosis effect and the reduction of the risk of dement...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Revista de Administração de Empresas
سال: 2018
ISSN: 2178-938X,0034-7590
DOI: 10.1590/s0034-759020180310